The Southbend

Marketing & Strategizing for townhomes in Nanaimo

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Targeting first time buyers and downsizers
Project

Full Custom Website, Illustrated Branding, Stationery and Print

Role

Project Lead Including All Visuals, Coordination

COmpany

Brixwork Real Estate Marketing

Year

2023

The Project

A unique presale with comprehensive targeting

To ensure the successful launch of The Southbend townhomes presale on Nanaimo, we executed a comprehensive branding strategy designed to capture attention and generate interest from the moment it hit the market. Our goal was to create a cohesive and captivating brand presence across all touchpoints, showcasing the unique features and appeal of The Southbend homes.
Illustrated brand

Modern, clean, creating a one of a kind look on the island

From the initial design of the logo to the creation of cohesive color schemes and typography, we crafted a visual identity that reflects the elegance and modernity of The Southbend townhomes. This branding was consistently applied across all marketing materials, ensuring a unified and recognizable look.
Marketing materials

Designing a memorable brand

Our bespoke designs extended to site signage, which was strategically placed to capture attention and create a lasting impression on potential buyers. We also developed engaging social media content that highlighted key features of the townhomes and built anticipation ahead of the presale.

In addition, we produced a stunning presentation booklet that offered an immersive look at The Southbend, combining high-quality images with detailed descriptions to effectively communicate the value of the properties. This was complemented by an innovative interactive floorplan explorer on the website, allowing buyers to visualize their future homes in a detailed and engaging way.
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